January 17, 2008 —
Based in Vermont, Seventh Generation makes a wide variety of cleaning and paper products using the most innovative sustainable manufacturing techniques in the industry. On top of an hourly living wage, employees of Seventh Generation enjoy such benefits as comprehensive health insurance — including coverage for unmarried and same sex partners, flex-time and health club memberships. The company's name comes from the Iroquois belief that "in our every deliberation, we must consider the impact of our decisions on the next seven generations." Aside from making ethical products, Seventh Generation spends an enormous amount of money and resources fostering environmental activism and awareness. Its founder and president Jeffrey Hollander blogs about his devotion to the environment and sustainable business practices at The Inspired Protagonist.