January 25, 2008 —
Steve Jobs, head of Apple, walked on stage at the Macworld Expo with a manila mailing envelope that looked like it had a thin corporate report in it. Opening the envelope Jobs took out the new scintillatingly cool, titaniumed-silver Macbook Air. So thin it fits easily into a mailer, and stuffed with features, the latest invention from Apple wowed the audience and reviewers. And even Greenpeace gave some applause to the Macbook Air, as it marks Apple’s furthest step ever in making its computers green.
The Macbook Air, as Jobs described it in his presentation, responds to eco-conscious responsibilities by a number of manufacturing changes. The case is aluminum, making it easily recyclable. There is no mercury or arsenic used in the Macbook Air’s LCD display and glass. Two of the most unhealthy and environmentally dangerous chemicals commonly used in electronics, PVC (polyvinyl chloride) and BFR (bromide), are not used in Apple’s latest machine (a good move as Apple had been contesting Greenpeace on whether bromide was dangerous). And the packaging for the Air machine has been reduced by 56%. And it carries the Energy-Star for energy efficiency.
The Macbook Air is really thin (.076 inche at thickest and .016 at thinnest) so it is also very light. This translates into less green house gases produced to deliver it to your door or to retail outlets. Greenpeace is pleased with the new machine, but is urging Apple as a leading technology innovator to create an entirely green computer.