Wednesday evening marked the debut of Planet Green, the Discovery Channel's $100 million gamble that the renewed zeal for environmental protection and carbon cutting will translate into ratings and advertising revenue. Planet Green already boasts some big sponsors like General Motors, which signed an exclusivity agreement to be the only automotive advertiser on the network. The question remains though: will the viewers come?
June 9, 2008
Animal rights organizations such as PETA, along with smaller operations promoting vegan and vegetarian lifestyles have sparked the ire of the greater progressive left with recent marketing strategies using female sexuality as a means to promote their message.
March 27, 2008
Whether you go out of your way to buy green products or couldn't care less about the difference between incandescent and LED, chances are you're fed up with the overwhelming wave of green marketing ploys that Madison Avenue has recently unleashed. For those of us who are passionate about spotting and debunking greenwashing when we see it, a new website offers an outlet.
February 29, 2008
The Federal Trade Commission is exploring ways to hold companies accountable for misleading green marketing, following the lead of regulators in Europe who have already implemented a variety of rules. Predictably, advertising trade groups are fighting any increased regulation, citing already existing laws that prohibit misleading advertising. But the existing laws are rarely enforced, and advertisers figured out a long time ago how to suggest that a product has certain advantages without making any legally binding claims.
February 14, 2008
Americans spend around $16 billion dollars a year on blue jeans, most of which are now made overseas. But if you're curious about where your jeans really come from, the words "made in Bangladesh" are probably telling you only the end of a story that spans thousands of miles, touching the lives of people in as many as five or six different countries.
February 11, 2008