Children and youth genre publisher, Scholastic (bringing us the Harry Potter series), set the bar higher for publishers in announcing its intention to use more managed forest-certified and recycled paper in its books, magazines and fliers. The publishing giant also announced a new website, Scholastic’s Act Green—for educating kids on ecological, environmental and socially responsible issues. In 2007, the company stood out by printing the seventh Harry Potter book on post-consumer waste paper.
January 11, 2008
The FCC voted 3-2 today to relax media ownership rules, allowing the same company to control both a newspaper and a television or radio station in the top 20 markets. The heavily contested ruling was a compromise of sorts, as some commission members—including chairman Kevin Martin—have pushed for a plan that would allow ownership of radio, television and newspaper outlets in all markets.
December 18, 2007
As the Corporate Social Responsibility Officer has become a mainstay in Fortune 500 boardrooms of late, so too has the greenwash. Executives and public relations firms are constantly teaming up to unfurl disastrously misguided projects and marketing strategies, all in an effort to look green without having to actually change anything about the way their business runs.
December 17, 2007
Time to choose wall calendars for the new year, or to purchase a calendar as a nice stocking stuffer. But why just opt for the same, staid, 12-page picture-and-grid calendar that is geared to unnatural or denatured time? The ECOlogical Calendar—now in its fourth year—is a dazzling, sumptuously illustrated, nature-time/knowledge packed uber calendar.
December 10, 2007
As helpful as it is to reward sustainable businesses with our hard earned cash, it's sometimes easy to lose focus of the fact that American consumerism is itself, fundamentally unsustainable. In a short film called "The Story of Stuff," sustainability expert Annie Leonard takes a look at how consumption drives the "materials economy," and the havoc this process wreaks on the world.
December 6, 2007