In early 2007, the rock singer Bono teamed up with AIDS activists and veterans of the non-profit sector to found a whole new approach in the fight against HIV/AIDS. Project (RED) wouldn't provide services like an NGO or round up large contributions from businesses, endowments and wealthy philanthropists, but would instead be a business itself. A year later, the program has received heaps of criticism and praise, most of which results from the unconventional way that it goes about its philanthropy.
February 7, 2008
Bank of America is introducing a credit card that buys carbon offsets every time you use it. Instead earning rewards points or frequent flier miles, a Brighter Planet Visa card holder earns one EarthSmart point for every dollar charged. For every 1,000 EarthSmart points a customer accumulates, enough offsets will be purchased to take one ton of carbon dioxide out of the air.
November 30, 2007