EcoFish Grows Alongside Market for Sustainable Seafood

"We thought, 'This industry has some serious environmental baggage. We had a strong level of discomfort being part of an industry that wasn't managing its resources well."
-Henry Lovejoy, co-founder of EcoFish

December 3, 2007 —

With 75 percent of the world's wild fish stocks already depleted or recovering from depletion and the eco-harms of farmed fish becoming well known, some environmentally conscious consumers choosing to abandon seafood entirely. Sustainable seafood exists, but finding it it can be very confusing if you're not one to carry around a pamphlet to stores and restaurants

But if the success of the New Hampshire based seafood label EcoFish is any indicator, demand for ethical seafood is growing and growing fast. The eight year-old company offers a dozen species of fish, is carried in more than 3,000 stores nationwide, and expects to triple its sales next year. Wal-Mart also senses a potential for profit in sustainable seafood, and is pledging within five years to only sell wild caught seafood that has earned the Marine Stewardship Council's seal of approval.