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Harry Potter Publisher, Scholastic, Commits to Increased Green Paper

Harry Potter Publisher, Scholastic, Commits to Increased Green Paper

Children and youth genre publisher, Scholastic (bringing us the Harry Potter series), set the bar higher for publishers in announcing its intention to use more managed forest-certified and recycled paper in its books, magazines and fliers. The publishing giant also announced a new website, Scholastic’s Act Green—for educating kids on ecological, environmental and socially responsible issues. In 2007, the company stood out by printing the seventh Harry Potter book on post-consumer waste paper.

January 11, 2008

Is LEED Certification the Perfect Greenwash?

Is LEED Certification the Perfect Greenwash?

If you follow green architecture and design or have ever read a corporate social responsibility report, you've no doubt heard of LEED, or Leadership in Energy and Environmental Design. LEED certification is handed out by the U.S. Green Building Council, a 15-year old nonprofit founded to inspire some of America's larger builders to strive for environmentally friendly structures --- especially in the area of energy efficiency. But while there are certainly benefits to a LEED-inspired boom in green building, some are less than impressed.

December 31, 2007

Sustainable Flooring

Sustainable Flooring

What do you look for when you shop for new flooring? Style and price are obviously the most important factors for most buyers, but what about sustainability? Plenty of green flooring manufacturers have popped up in recent years, offering a variety of reasons for why their products are more eco-friendly than those of their competitors, but how does one differentiate between these companies?

December 28, 2007

How Philips is Winning the Lighting Wars

How Philips is Winning the Lighting Wars

In the 1990s, Toyota decided that the best way to beat Detroit wasn't to build the bigger SUV, but to build the most fuel efficient car. Oil prices hovering around $100 a barrel have proven the wisdom of that Toyota's approach. A similar but less talked about eco-business victory is Philips' slaying of the mighty General Electric to become the United State's largest lighting supplier.

December 13, 2007

Oh Christmas Tree!

Oh Christmas Tree!

'Tis the season for many ethical shoppers to ponder that most sacred of December 26th garbage pile garnishes, the Christmas tree. Exactly how much environmental harm does growing a tree that will be used as a decoration for a month at the most do? Are there organic Christmas trees, and if so, would it be better to just buy a non-organic tree grown locally than an organic tree shipped in from three states away?

December 5, 2007

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