Today's "EcoMom" movement brings together communities of parents struggling to raise children while reducing the effect that their households' waste and energy use have on the environment. EcoMoms— who these days are rarely homemakers — share composting tips and ethical product recommendations, making green living not just a family activity, but a community one.
February 20, 2008
Actor and environmentalist Ed Begley Jr. has a reputation of being the greenest guy in Hollywood. Known for showing up at red carpet events on a bicycle and living in a house that is entirely solar powered, Begley currently stars in the HGTV reality series, Living With Ed, which showcases the many green living solutions that Ed and his wife Rachelle employ in their home. In 2003, Begley began selling his own line of environmentally safe cleaning products, Begley's Best, using his likeness and celebrity to help gain exposure for the products and hoping that after one use customers would get hooked on their superior quality.
January 21, 2008
The family-owned company, SC Johnson, is fairly prominent in every household’s cleaning and kitchen cabinets—makers of Windex, Pledge, Drano, Shout, Ziplok and other household products. The company announced a new labeling system called Greenlist for many of its products. The labeling system is based on a company analyzing process (patented) that generates an environmental impact summing for each product and helps them adjust the formula.
January 18, 2008
It's been more than two months since Clorox acquired Burt's Bees from the private equity firm AEA Investors, and with many loyal customers are still bristling at the news, CEO John Replogle has found himself in the position of having to defend both Burt's Bees and Clorox to consumers. Replogle says that Clorox appears to be serious about cleaning up its act, and has promised to make a blog post on the company's website in six months, updating his customers on whatever progress Clorox has or has not made.
January 7, 2008
What do you look for when you shop for new flooring? Style and price are obviously the most important factors for most buyers, but what about sustainability? Plenty of green flooring manufacturers have popped up in recent years, offering a variety of reasons for why their products are more eco-friendly than those of their competitors, but how does one differentiate between these companies?
December 28, 2007