The underlying assumption about buying local—that cutting the final transportation distance of a food item will necessarily reduce the carbon emissions associated with its consumption—may very well be flawed. According to Stephen J. Dubner, author of the bestseller "Freakanomics," preliminary research into the matter has failed to show a correlation between a local diet and a low-carbon diet.
June 10, 2008
The Austin, Texas, headquarters of Dell computer manufacturer is now fully powered by renewable energy sources. Dell recently announced the completed changeover to power from wind and landfill gas for its 2.1 million square foot headquarters. The company joined forces with TXU Energy Wind Power and renewable waste expert company Waste Management for the green reincarnation—publicly billed by Dell as part of its efforts to be carbon neutral at its owned and leased plants.
April 3, 2008
Ecolab, the top gun car wash manufacturer/supplier (world largest sanitizer company with $5 billion in sales), announced its new program to certify car washes in the US as green. The company is looking for a two-tier improvement in the car washes it supplies: make them green and market them as green to eco-aware consumers. The program is called Blue Coral Beyond Green. Modern Car Care reported the new rollout as Ecolab’s effort to move a laggard car wash industry into the green era.
March 22, 2008
One of the most sensible proposals for neutralizing the confusion that greenwashing has brought to green shopping, is a labeling system that would allow consumers to actually compare products in the same way that dieters might compare fat and calorie contents. It's highly unlikely that such a system will be implemented at the federal level in the United States, but some businesses have been experimenting with voluntary carbon labeling systems that could one day become the standard by which we measure the footprints of the products we buy.
March 13, 2008
With much green fanfare two years ago Virgin Atlantic airways announced its plan to tow planes to the take off runway. Normally planes taxi on their own jet engine power to the runway starting grids they are supposed to take off from. Towing the Virgin planes meant keeping their engines off, thus saving up to two tons of carbon pollution on every flight. Now, it has been discovered the company is reneging on its tow plan and environmental watchdogs are crying “greenwash.”
March 12, 2008