Virgin Airlines showcased the first commercial biofuel flight on Sunday, sending a Boeing 747 from London to Amsterdam on a mix of standard jet fuel and palm and nut derived oils. Reactions to the test have been decidedly mixed. Branson, who has developed a reputation for using publicity stunts to raise his own celebrity and the profile of his Virgin empire, received heavy criticism for what many environmentalists see as an flashy and elaborate greenwash.
February 25, 2008
Today's "EcoMom" movement brings together communities of parents struggling to raise children while reducing the effect that their households' waste and energy use have on the environment. EcoMoms— who these days are rarely homemakers — share composting tips and ethical product recommendations, making green living not just a family activity, but a community one.
February 20, 2008
The sound tires make rolling on the road is the sound of friction and friction is a leading factor in burning more fuel to push the car down the road. Michelin, the high-end tire maker (and host of the Michelin restaurant guide) just announced its $6.8 million research program on making tires more friction-free. The company is teaming with Michelin Americas Research Co. and the International Center for Automotive Research of Clemson University in South Carolina.
February 16, 2008
Americans spend around $16 billion dollars a year on blue jeans, most of which are now made overseas. But if you're curious about where your jeans really come from, the words "made in Bangladesh" are probably telling you only the end of a story that spans thousands of miles, touching the lives of people in as many as five or six different countries.
February 11, 2008
No company wants to be known for employing children in sweatshops or coating their products in lead paint, but intricate supply chains filled with contractors and subcontractors have helped to insulate global corporations from the responsibility of ensuring that their products are safe and ethical.
February 8, 2008