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"We thought, 'This industry has some serious environmental baggage. We had a strong level of discomfort being part of an industry that wasn't managing its resources well."
-Henry Lovejoy, co-founder of EcoFish
December 3, 2007 —
With 75 percent of the world's wild fish stocks already depleted or recovering from depletion and the eco-harms of farmed fish [5] becoming well known, some environmentally conscious consumers choosing to abandon seafood entirely. Sustainable seafood exists, but finding it it can be very confusing if you're not one to carry around a pamphlet [6] to stores and restaurants
But if the success of the New Hampshire based seafood label EcoFish is any indicator, demand for ethical seafood is growing and growing fast. The eight year-old company offers a dozen species of fish, is carried in more than 3,000 stores nationwide, and expects to triple its sales next year. Wal-Mart also senses a potential for profit in sustainable seafood, and is pledging within five years to only sell wild caught seafood that has earned the Marine Stewardship Council's seal of approval.
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Tagged
Meat & Fish [10], Stores & Markets [11], Environment [12]